THE COSMETICS WITH KINDNESS STORY

Firstly, and most importantly we're not here to preach or scare you with numbers. We set up Cosmetics With Kindness to add our voice to the growing number of people who want the message to be heard - we love cosmetics but not at the expense of cruelty. And it doesn't have to be one or the other - beautiful cosmetics exist within companies who advocate for animals and care about their safety and wellbeing. So we set up this company to showcase them to you and develop curated packages to help you make great, kind decisions. We're a not for profit organisation so our views are unbiased and 100% dedicated to our cause of raising awareness.

 

The reality is that animal testing for cosmetics is still allowed in around 80% of the countries in the world. Last year it was reported that 78% of the top 50 beauty brands are still using animal testing for their product development. (1)

Now you'll hear the companies give excuses about consumer safety as the reason for this cruelty but the reality is that non animal alternatives are proven to be both more accurate and less expensive. Whilst it's true that humans and animals have some biological comparisons its also a scientific fact that there are major differences too which completely negate their use.

 

We first learned about the plight of animals when we met Scarlet the Beagle and were horrified to learn about her life in a lab before she was thankfully rescued by the incredible Freedom Project.  

 

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Source: (1) ADA Cosmetics