The Kind List
You've heard the saying, if you're not on the list then you're not coming in? Well, that's our motto.
The following brands meet our exacting expectations with regards to being cruelty free and ethical.
-
Our first criteria is that the complete finished product is absolutely not tested on animals - this means at any point throughout the process.
-
Secondly all of the ingredients within the products must not have been tested on animals at any point in their creation.
-
Thirdly we take a deep dive into suppliers - so they must not have tested on animals within their ingredients, raw supplies or finished products.
-
Next is third parties - we know that some companies look for loopholes so we make sure that the whole supply chain, including third party involvement is kind and not tested on animals at any stage.
-
And lastly, but importantly - the law (and our morals) states that the products are not sold in mainland China and are not connected to any company in that country that tests on animals
​​
Being part of the Leaping Bunny programme is also important. We greatly admire the work of Cruelty Free Kitty, Peta, Cruelty Free International, and the Beagle Freedom Project and would encourage you to follow their work for even more in-depth information.
Download the full Kind List
​
Want a fully vegan look? Here's our ethical edit...
​
Our Curated List
